The concept of employee engagement is often confused with satisfaction or happiness; however, the true definition is deeper in meaning. According to Aon, a global professional services firm that advises on the topics of risk and human resources, employee engagement is defined as “the level of an employee’s psychological investment in their organisation.”
Smart companies know that they’re only as good as their best workers, and will prioritise seeking out the cream of the crop for their organisations. Ask any business about its top challenges for the future, and the odds are good that recruiting and retaining human capital – in short, sourcing Top Talent – are somewhere on that list.
Employer branding is the process of promoting a company, or an organisation, as the employer of choice to a desired target group, one that a company needs and wants to recruit and retain.
Workforce planning is a set of procedures that a company can implement to define, align and optimise the workforce capabilities required to execute the organisation’s strategy, both current and in the future.
Workforce planning is grounded in its contribution to organizational performance. It provides management with a way to align the workforce with the business plan, and address current and future workforce issues.